The 94th Annual HEC Conference

Region: Northeast
When: Thursday, March 14, 2019 4:30 PM to
Sunday, March 17, 2019 10:00 AM
Cornell University
School of Hotel Administration 80 Statler Hall
Ithaca, NY 14853
United States
Contact: Name: Megan Guefen '19

Register today and be the first to experience this new phase in our history.


Finding Synergy

Beyond the Lines of Traditional Hospitality

In today’s modern landscape, hospitality is everywhere. The concept of service is now manifesting itself in surprising ways across industries from technology to healthcare and everything in between.

This year, HEC will examine the ways that hospitality infuses itself into other industries and breaks the boundaries of what is considered “traditional”.  Our program will highlight unexpected mergers, uncommon combinations, and the synergy between service and the rest of the world. We will explore how the hospitality industry is doing more for its guests, society, and the environment outside of conventional expectations.

Leading this conversation as a keynote speaker will be Mrs. Valerie Ann Wilson, the founder, owner, and CEO of Valerie Wilson Travel.