CHS-PATA Conference: The Billboard Effect

Event Details
Region: Pacific Northwest & Hawaii
Chapter: Hawaii
When: Wednesday, July 27, 2011 12:30 PM to
Wednesday, July 27, 2011 02:30 PM
Sheraton Waikiki, Molokai Room
2255 Kalakaua Avenue
Honolulu, HI 96815
United States
Contact: Name: Julie Morikawa '01
Phone: 8082062853
Addl. Event Info:

"The Billboard Effect”

Online Travel Agent Impact on Non-OTA Reservation Volume


Chris Anderson PhD, Cornell University & The Center For Hospitality Research, and William Koo, Chief Marketing Strategist, Castle Resorts

Wednesday July 27, 2011  

Sheraton Waikiki, Molokai Ballroom

11:30AM-11:45AM Registration

11:45AM-1:30PM Lunch with presentations

Click here to register or RSVP by June 21 to

Please see attached for the registration form and additional information.